Before you add large amounts of content to your website, you should establish a content strategy. This is an in-depth process that involves establishing your target audience, finding your brand’s voice, and creating user pathways that guide visitors to a variety of endpoints.
The goals are to engage with your audience, keep them engaged, and ultimately earn their business/following/patronage. With an effective content strategy, you can transform your website into a well-oiled lead-generation machine that makes it much easier to grow your brand’s reach.
When The Richards Firm started working with us, their website was seemingly serviceable. It was true to their visual brand. It contained the basic information
“Who are you trying to target?” This is one of the first questions asked when starting a website content strategy project. And one of the
Some people have mixed opinions on New Year’s Resolutions. It’s understandable why there’s some skepticism around the subject matter. New Year’s Resolutions often revolve around
It isn’t always easy to determine which pages should be on your website, but there are at least three pages almost every site has: a homepage,
When working with a client who has an existing website, one of the questions I always ask is “Are you capturing emails somewhere?” It’s surprising
When it comes to determining content for a website, people usually go one of two ways. They want to say too much, or they want
Website traffic is great. In theory. After all, many websites struggle to get any traffic coming their way. Once you start receiving that sweet, sweet
A blog can be a powerful addition to any professional website. It creates ongoing content that attracts potential customers, answers frequently asked questions, establishes your
Remember in 2012-2013 when everyone seemed to have a blog? For individuals, it was a way to put their thoughts into the open and connect
Want to grab someone’s attention with your website? You don’t have much time. Studies show it takes as little as .05 seconds for a visitor
Struggling to convert visitors into leads? Maybe your website isn’t getting any visitors at all. If you’re looking to find your brand’s voice, expand your reach, and grow your digital presence with less effort, we can help with that.
This Blank Page offers a variety of content strategy, marketing, and creative services. We work with businesses, organizations, and individuals to craft a story that connects with their ideal audience.
Just fill out the form below, and we can schedule a FREE consultation to get you started.
Get updates on trends, writing tips, marketing advice, free resources, and more!
