When The Richards Firm started working with us, their website was seemingly serviceable. It was true to their visual brand. It contained the basic information
“Who are you trying to target?” This is one of the first questions asked when starting a website content strategy project. And one of the
What can be said about AI that every news outlet, blogger, website content strategist, and influencer hasn’t already said? It’s here, and it has fully
There was a time on the internet where a number of search engines waged war over who would answer critical questions like “what is the
Some people have mixed opinions on New Year’s Resolutions. It’s understandable why there’s some skepticism around the subject matter. New Year’s Resolutions often revolve around
It isn’t always easy to determine which pages should be on your website, but there are at least three pages almost every site has: a homepage,
When working with a client who has an existing website, one of the questions I always ask is “Are you capturing emails somewhere?” It’s surprising
When it comes to determining content for a website, people usually go one of two ways. They want to say too much, or they want
Website traffic is great. In theory. After all, many websites struggle to get any traffic coming their way. Once you start receiving that sweet, sweet
A blog can be a powerful addition to any professional website. It creates ongoing content that attracts potential customers, answers frequently asked questions, establishes your
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